SnusON.com

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February 17, 2006
New Icetool distributor in Norway
M. Sorensen AS is new Icetool coopeative company. They take care of Icetool´s retailers sells in Norway. M. Sorensen AS has great experience in tobacco and -accessories area.

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November 30, 2005
Icetool Aluminium selection´s colours will change
New colour selection will be available on the week 50. After change all other will be past colour.

New ones: blue - red - black - titan - champagne

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July 1, 2005
New snuff box available now for portion snuff
The box is made by stainless steel. Same look and quality as the basic one have. But the box has container for used portions on the cover.

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April 7, 2005
Now available big 05 ML stainless steel Icetool
This product is heavier than any other our product ever. If you own this big stainless steel Icetool, you don´t need any excuses.

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August 6, 2004
Now available 2 new colours in Icetool´s aluminium line
Already long time asked Black and then very stylish Graphite gray.

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June 2, 2004
Article of Johnny Kniga newspaper about snuffing (in finnish)

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May 4, 2004
Icetool ltd developed better version of stainless steel snuff portioner tool
The new 03 ML Icetool is now even better than earlier. Now pipe and hadle are made of in one piece, so they stay together for sure !

See picture

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September 18, 2003
World first snus factory opens in Kungälv
The new Swedish Match snuff factory in Kungälv opens today. The factory is the only one of its kind and is currently the world's most advanced snuff-manufacturing facility. The opening will be the symbolic culmination of twenty years' applied research and development work that has transformed snus from a poor man's luxury into a socially accepted tobacco alternative for a well-educated middle class.

The factory, located in the Solbräcke industrial park area of Kungälv, will have a production capacity of approximately 120 million cans of snus per annum and will employ in the region of 120 people when fully operational. Swedish Match has invested a total of around SEK 600 million, making this one of the biggest industrial ventures in western Sweden in recent years.

Snuff consumption has almost trebled in Sweden since the 1970s and is now reaching the peak levels seen in the early 1900s. 187 million cans - or 6,750 tonnes - of snuff were sold last year to Sweden's one million or so snus users.

Original press realese at Swedish Match

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November 26, 2002
Breakthrough in the European Snus issue

The Administrative Court in Minden, Westfahlen, Germany, has decided to refer the question of the legality of the EU-ban on snus to the European Court of Justice in Luxembourg.

In its decision the Court decided to stay the initiated proceedings and that a preliminary ruling from the European Court of Justice in accordance with the procedure laid down in Art 234 of the EC Treaty should be sought concerning the following question: Is Art. 8 of Directive 2001/73/EC in accordance with imperative law of the European Community? This provision contains the prohibition of certain tobacco products including snus (Swedish moist snuff - for oral use).

The ban on oral smokeless tobacco lacks adequate legal base and violates the principles of non-discrimination and proportionality, says Lennart Sundén, President and CEO of Swedish Match AB. – It does not even serve the purpose of promoting public health, but is in fact counter-productive to that purpose.


Sweden is the first country to have reached the WHO-target of less than 20 % adult smokers among the population, although tobacco is as commonly used in Sweden as elsewhere in Europe, says Sundén. – The explanation is snus, which is more commonly used by Swedish men than cigarettes (20 % vs. 15 %). Approximately half of all snus users are former cigarette smokers, says Sundén. As a consequence tobacco related disease is far less prevalent in Sweden than in other European countries.


Recent independent scientific studies clearly show that the health risks related to snus use are far less than those related to cigarette smoking, says Sundén. The ban simply does not make sense. Snus is not part of the tobacco problem, but rather part of the solution to this problem, says Sundén.
The process in the European Court of Justice is expected to take approximately two years.
Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 countries. Sales for the twelve month period ending September 30, 2002 amounted to 13,847 MSEK. Swedish Match is listed on Stockholmsbörsen (SWMA) and on NASDAQ (SWMAY).

Original press realese at Swedish Match